How to Pass the Google Ads Display Certification Practice Test?
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Google Ads Display Certification Exam Answers 2024 – Updated!! – To view Answers, Click on the Questions.
Which option can best help them reach their specific audience?
- Affinity audiences
- Dynamic remarketing
- Demographic targeting
- In-Market audiences
Which type of automated bidding strategy will meet his needs?
- An awareness-based bidding strategy
- A conversion-focused bidding strategy
- A consideration-focused bidding strategy
- A revenue-focused bidding strategy
Which statement is true about where Google Display Ads connects with these valuable audiences?
- Google Display Ads delivers advertising only on websites that partner with Google’s Display network.
- Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
- Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
- Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.
What are two relevant options he might use to reach his goal? (Choose two.)
- Affinity Audiences
- Standard remarketing
- Demographic targeting
- Custom Intent audiences
- Dynamic remarketing
Why would Alan choose “Build awareness” as his marketing objective?
- To reengage users who previously showed interest in his scooters.
- To dynamically generate ads, based on an audience’s interest in scooters.
- To engage with audiences who previously bought his scooters.
- To reach a broad audience for his scooters.
How can automated bidding help her?
- By keeping her ads updated with new copy.
- By guaranteeing improved results.
- By automatically setting the maximum CPC bid limit.
- By setting her bids when auctions happen.
✔️ Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign.
Which targeting options are a good fit for Amanda’s campaign?
- In-Market audiences, Affinity Audiences, Similar Audiences
- Custom Intent audiences, Similar Audiences, Custom Affinity audiences
- Custom Intent audiences, Similar Audiences, Affinity Audiences
- In-Market audiences, Custom Intent audiences, Similar Audiences
- Standard remarketing
- Affinity audiences
- Dynamic remarketing
- Custom Affinity audiences
- At least 30 conversions on Display or at least 50 conversions on Search.
- At least 100 conversions on Display or at least 50 conversions on Search.
- At least 50 conversions on Display or at least 30 conversions on Search.
- At least 50 conversions on Display or at least 100 conversions on Search.
What’s another benefit a Google Display Ads campaign will provide Cara?
- It allows her to collect statistical usage data from the websites where her ad appears.
- It makes it possible for her to engage with valuable audiences quickly and often.
- It can sometimes be used as a Shopping campaign.
- It can always be used as a Shopping campaign.
- Ad extensions
- Manual control
- Seller ratings
- Machine learning
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
✔️ Ben sells housewares through his website and app.
- Provide clear forecasts that allow for smoother purchasing.
- Place ads for his business on all search engines.
- Help users find and discover his products.
- Increase overall installs and interactions with his app.
- Sell him business leads at a preset price.
How does Google Display Ads targeting help Bill reach his marketing objective?
- By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
- By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
- By allowing Bill to improve the customer experience by finding only those who are interested in his products.
- By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
How will creating a Display Ads campaign allow him to reach his goal?
- It allows him to reach over 90% of global internet users across more than three million apps and websites.
- It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
- It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
- It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
Which feature of a Google Display Ads will help Brian achieve his business objectives?
- His ads can enable customers to purchase his products directly from within the ad.
- His ads can appear on Google Search results when customers are searching for specific search terms.
- His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
- His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
✔️ Brian’s desired audience isn’t covered by the segments In-Market audiences offers.
- Custom Intent audiences
- Demographic targeting
- Similar Audiences
- Standard remarketing
Which option best suits her needs?
- Similar Audiences
- Remarketing
- In-Market audiences
- Custom Affinity audiences
- Influence consideration
- Drive action
- Build awareness
- Increase leads
✔️ Claire has created a Google Display Remarketing campaign.
What’s the most likely reason she decided on remarketing?
- Increase clicks
- Drive action
- Build awareness
- Influence consideration
Why would Colin choose “Build awareness” as his marketing objective?
- He wants to leverage Google’s automation technology to drive direct sales of his products.
- He wants to engage with users who intend to purchase his products and are actively researching them.
- He wants to get his Display Ads in front of as many people as possible.
- He wants to generate dynamic ads to reach specific audiences.
Which option will best suit Darren’s marketing goal?
- Demographic targeting
- Custom Intent audiences
- Dynamic remarketing
- Affinity Audiences
What information is used to identify Similar Audiences?
- Users actively researching and intending to buy new products or services
- Audience interest around different topics
- Input from specific landing pages and keywords
- Input from keywords, URLs, and apps
How might remarketing help her meet her marketing objective?
- It reaches specific audiences based on a combination of declared and inferred data.
- It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.
- It reaches audiences who previously visited her website as they browse network websites and use network apps.
- It reaches audiences who are different from an original remarketing list or other uploaded compatible list.
How might Smart Display campaign reporting help Emmy?
- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Its summary report provides executive summaries of total cost and bidding.
- It provides “recommended insights,” which are focused on Topic Targeting.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
Which two types of data are included in demographic targeting? (Choose two.)
- Postal code
- Age
- Gender
- Location
- Occupation
Which marketing objective should Frank choose when creating his Display campaign?
- Build awareness
- Influence consideration
- Drive action
- Increase sales
Which option will best serve Gavin’s marketing goals?
- Remarketing
- In-Market audiences
- Similar Audiences
- Affinity Audiences
How can Google Display Ads help Gloria achieve her business objective?
- It harnesses best-in-class intent signals to place her ads against the most relevant content.
- Her ads enable customers to purchase her clothing items directly from within the ad.
- It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
- It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
What are the available campaign types?
- Search, Display, Video, Print, and App
- Search, Print, TV, Shopping, and App
- Search, Display, Video, Shopping, and App
- Social, Video, App, Audio, and Shopping Ads
Upon which other principles was Google Ads built?
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
How does Google Ads provide control?
- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Relevance, control, and results
- Influence, awareness, and promotion
What are the two types of uploaded ads?
- Image ads and AMPHTML ads
- Image ads and AVHTTPS ads
- Video ads and AMPHTTP ads
- Video ads and AMPHTML ads
✔️ Hank wants to use a “Maximize Conversions” campaign with the Performance Planner.
Which recommendation can be provided to Hank by the Performance Planner?
- Recommended campaign bid scaling
- A recommended Campaign-level Target CPA (cost-per-acquisition)
- A recommended average daily budget
- A recommended Campaign-level Target ROAS (return-on-ad-spend)
✔️ How can Performance Planner serve your business?
- By finding areas of your total budget that could contribute to marketing
- By teaching your employees the fundamentals of personal budgeting
- By determining which of Google’s ads are most appropriate for your brand
- By optimizing your ad budget for maximum growth
✔️ How do Responsive Display Ads use automation?
- Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
- Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
- Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
- Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
✔️ How does automating your bid contribute to a successful Google Ads campaign?
- Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
- It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
- It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
- It enables them to create online purchasing options native to Display ad formats.
- It allows them to choose which specific YouTube videos they want their ads to be placed on.
✔️ How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
- It harnesses best-in-class signals to place ads against the most relevant content.
- It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
- It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
✔️ How does Google Display Ads drive results every day for thousands of advertisers?
- It combines search, shopping, and image ads to create the most relevant ads across the web.
- Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
- Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
- Its real-time view of context and behavior across the web powers unique understandings of intent.
✔️ How does Google Display Ads help advertisers meet their marketing objectives and drive results?
- By offering the ability to display Bumper ads.
- By helping advertisers deliver relevant advertising as people browse the web.
- By helping advertisers reach customers searching for specific search terms.
- By bundling together all the pillars of a campaign.
✔️ How is using non-last-click attribution conversions useful for Performance Planner forecasts?
- To allocate budgets that drive incremental conversions
- To take advantage of seasonal trends throughout the year
- To find growth opportunities regarding device targeting
- To identify the most profitable location targeting
Which two data inputs can Howard submit to best represent his audience? (Choose two.)
- Negative keywords
- URLs
- Keywords
- Topics
- Offline conversions
Which targeting option should she choose to help achieve that goal?
- Dynamic remarketing
- Standard remarketing
- Remarketing
- Affinity Audiences
How many websites and apps are available for Smart Display campaigns to run across?
- 3,000,000
- 300
- 3,000
- 300,000
Which automated bidding strategy should she use in her campaign?
- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
What are the two main ad formats used in a Standard Display campaign? (Choose two.)
- Text ads
- Responsive Display ads
- Call-only ads
- In-stream video ads
- Uploaded ads (Image & AMPHTML)
- Custom Affinity audiences
- Standard remarketing
- Custom Intent audiences
- Dynamic remarketing
✔️ Julie wants to show potential customers products they previously viewed on her website.
- A Google My Business account
- A list of relevant placements
- A pre-uploaded feed
- A gallery of product images
How does Google Display Ads targeting help Karen reach her marketing objective?
- By tracking website traffic, improving customer service, and driving longer customer interactions.
- By getting her ad to the people she selects, based on automated marketing objective tracking.
- By building a social following, improving customer engagement, and driving larger transactions.
- By getting her ad in front of the right people, in the right place, at the right time.
✔️ Karen owns a large online business selling antiques. She wants to create a Smart Display campaign.
- Keyword examples
- Example placements
- Budget amount
- Creative assets
- Interest categories
How can Dynamic remarketing benefit him?
- It will show exact products to potential customers that have previously seen them on his website.
- It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
- It will connect with users based on their demonstrated in-market behavior and purchase intent.
- It will reach audiences based on their lifestyles, interests, and passions.
Match the ad he’s creating to the appropriate ad format option.
- Responsive Display Ads
- Uploaded image ads
- Efficiency (1)
- Control (2)
Which targeting option should she choose to accomplish this?
- In-Market audiences
- Demographic targeting
- Custom Intent audiences
- Similar Audiences
Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
- Demographic targeting
- Dynamic remarketing
- Custom Affinity Audiences
- Custom Intent audiences
- Similar Audiences
Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
- It allows her to reach over 90% of global internet users across millions of apps and websites.
✔️ Lucy is creating a new Display campaign with the goal of building awareness.
Which two targeting options might be suitable for her to use? (Choose two.)
- Demographic targeting
- Custom Intent audiences
- In-Market audiences
- Standard remarketing
- Affinity audiences
How can Google Display Ads help Mandy achieve her business objectives?
- It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
- It makes it possible for her customers to purchase art supplies directly from within her ads.
- It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
- Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.
✔️ Maria has been told that she should use the Performance Planner on a monthly basis.
- To check for status issues
- To review new keyword opportunities
- To react to ever-changing external factors
- To analyze demographic performance
- Retention-focused bidding
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Search
- Shopping
- Video
- Display
Which bidding strategy has the potential to meet Marta’s needs?
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
Why would Mary choose Standard Display campaigns over Smart Display campaigns?
- She prefers minimal input and relies on automated solutions.
- She’s interested in in-depth reporting without managing the campaigns.
- She wants full control over all aspects of her Display campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
Which campaign types are available to her in Google Ads?
- Search, Display, Video, App, and Access
- Search, Display, TV, Shopping, and App
- Social, Display, Video, Shopping, and App
- Search, Display, Video, Shopping, and App
- To advertise a business’s online and local inventory and boost website or store traffic.
- To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
- To increase exposure and reach audiences with specific interests across the web.
- Shopping campaign (1)
- Display campaign (3)
- App campaign (2)
- Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
- Sherry wants faster ads, that are lighter in load.
- Sandy wants to create safer ads and reduce the risk of malware.
- Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
- Tommy values performance over everything else.
- Responsive Display Ads (5)
- None (2)
- Image ads (1)
- AMPHTML ads (3)
- Responsive Display Ads (4)
What’s one automation model that Smart Display campaigns provides that might help Mike?
- Automated rule generation
- Automated ad language translation
- Automated targeting
- Automated video production
- An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An investment of $21,000 to generate 1,400 conversions and a CPA of $15
What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
- Reaches users based on their lifestyles, interests, and passions.
- Shows ads to users based on a combination of declared and inferred data.
- Connects him with audiences most interested in what he has to offer.
- Finds users that are similar to an original remarketing list.
Which targeting option should Olivia choose in order to achieve her marketing goal?
- Affinity audiences
- Similar Audiences
- Dynamic remarketing
- Demographic targeting
- Target CPA (cost per acquisition)
- Enhanced CPC (cost-per-click)
- Cost per engagement
- Target ROAS (return on ad spend)
- Viewable CPM (cost-per-thousand impressions)
- Shopping
- Display
- Search
- Video
How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
- Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
- Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
- Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
- Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
Which type of automated bidding strategy would be best for Priya’s campaign?
- Target impression share
- Enhanced cost-per-click (eCPC)
- Maximize clicks
- Target return on ad spend (tROAS)
Which story shows Quinn using remarketing to drive action?
- Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
- Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
- Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
- Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
Which automated bidding strategy should Rashid consider using?
- Maximize conversions
- Target impression share
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
What are two advantages Performance Planner offers Rebecca? (Choose two.)
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner is free to use with any merchant-hosted storefront.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
Which option will help Robert influence customer consideration?
- Affinity Audiences
- In-Market audiences
- Custom Affinity audiences
- Demographic retargeting
What Google campaign type will help her reach her most valuable audiences?
- TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
- Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
- Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
- App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
What type of Display campaign should she run?
- A Smart Display campaign
- A Dynamic remarketing campaign
- A Standard Display campaign
- A Standard remarketing campaign
- His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
- His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
- His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
- His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
✔️ Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
Which type of automated bidding strategy is Siona using?
- Maximize clicks
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
Which audience type should Steve try to reach to meet his marketing goal?
- In-Market audiences
- Demographic targeting
- Custom Affinity audiences
- Similar Audiences
- Videos
- Ad dimensions
- Headlines
- Images
- Keywords
How can automated bidding benefit advertisers? (Choose two.)
- Allows advertisers to bid only for clicks from a specific group.
- Uses machine learning to set bids, which saves time.
- Guarantees reduced conversion costs for advertisers.
- Is auction-specific to increase the chance for conversion.
- Allows advertisers to serve ads only at specific times.
Which targeting option should Thelma select to achieve her marketing goal?
- Demographic targeting
- Affinity audiences
- In-Market audiences
- Custom Affinity audiences
How does Google Display Ads targeting help Trevor reach his marketing objective?
- Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
- Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
- Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
- Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.
- Search
- Shopping
- Display
- Video
✔️ Trina is using automated bidding as part of her Google Ads Search bidding strategy.
Why might she prefer automated bidding?
- Location targeting is not decided by machine learning.
- Machine learning will choose an ad schedule for campaigns without her input.
- Machine learning will choose the keywords used to serve her ads to users.
- Machine learning helps her set the appropriate bid for each and every auction.
- Ad extensions
- Keywords
- Bids
- Ads
- Budgets
Which type of automated bidding strategy will Viktor be using?
- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
✔️ What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- Performance, auctions, and user journey complexities
- Budget, competition, and user thought processes
- Location, calls-to-action, and user conversion costs
- Targeting, auctions, and campaign cost-per-click
✔️ What are two benefits of automated bidding? (Choose two.)
- Higher CPAs
- Cross analysis
- Guaranteed results
- Time saving
- Competitive analysis
- Parents of infants
- Golf enthusiasts
- Men and women, ages 35 to 44
- People looking to buy a car
- TV comedy fans
✔️ What are two reasons a marketer might use Responsive Display Ads? (Choose two.)
- Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
- Cost-effective: Get more conversions at a similar cost-per-acquisition.
- xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
- Insight: Provides more robust industry data than other ad formats.
- Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
✔️ What are two ways Google Ads can fuel your business goals? (Choose two.)
- Distribution
- Validation
- Simulation
- Instrumentation
- Differentiation
- Distribution
- Validation
- Simulation
- Instrumentation
- Differentiation
✔️ What can automated bidding help an advertiser improve?
- Performance
- Calls-to-action
- Competition
- Languages
✔️ What can the Performance Planner assist you with?
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
✔️ What can the Performance Planner recommend?
- Applying bid adjustments to specific locations
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
- Campaign-level Target CPA (cost-per-acquisition)
- Predictions built from ad portfolio data, aggregated across benchmark businesses.
- Predictions built from your performance history.
- Predictions built from files exported from your CRM.
- Predictions built from performance data across your industry.
✔️ What does Performance Planner automatically do?
- Uses machine learning to target new demographics
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
✔️ What is a key benefit of Smart Display campaigns?
- Highly segmented insights are provided for daily campaign deep dives.
- Smart Display campaigns can automatically create video content.
- A Smart Display campaign can be created with minimal input from advertisers.
- Display Network recommendations are generated based on Smart Display campaign performance.
✔️ What is a valid recommendation that the Performance Planner can provide?
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
✔️ What is one way that Performance Planner helps businesses increase sales?
- By choosing ad types that your target demographic finds most appealing
- By relying on customer feedback for optimal ad placement
- By maximizing the number of conversions for a spend scenario
- By providing a discount on all ads after purchasing a license
✔️ What’s a characteristic of Responsive Display Ads?
- They let you create ads that serve in all ad slot sizes.
- They offer greater control over the way your ads look and feel.
- They enable publishers to deliver a faster experience using AMP.
- They help limit ads to banner-eligible slots.
✔️ What’s a key benefit of Responsive Display Ads? (Duplicate 1)
- You can upload your own creative assets.
- You can upload your own ads using templates.
- You can set the ads to run in banner-eligible slots.
- You can choose images from their built-in libraries.
✔️ What’s a key benefit of Responsive Display Ads? (Duplicate 2)
- They have a library of creative assets to match your product.
- They’re complex to build, giving you total control of how they display.
- They use a machine-learning model that gives you options for building them.
- They automatically create ads that serve all ad slot sizes.
✔️ What’s an advantage of Responsive Display Ads?
- They’re built for performance, reach, and scale.
- They enable advertisers to control all aspects of their branding.
- They’re limited to banner-eligible slots.
- They don’t require you to upload images, videos, headlines, logos, and descriptions.
✔️ What’s an advantage of the reach of Responsive Display Ads?
- They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
- They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
- They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
- They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
✔️ What’s an advantage of using Responsive Display Ads?
- They offer greater control over the way your ads look and feel.
- They’re limited to banner-eligible slots.
- They will automatically create ads from your images, videos, headlines, logos, and descriptions.
- They help publishers deliver a faster experience using AMP.
✔️ What’s one benefit of using responsive display ads?
- They can be uploaded.
- They can run on native inventory.
- They can meet exact branding requirements.
- They can respond to manual A/B testing.
✔️ What’s one reason to use a responsive display ad for your campaign?
- You want to upload your ads.
- You want to increase control of your ad format.
- You want to meet your company’s branding requirements.
- You want to increase ad performance.
✔️ What’s provided by Responsive Display Ads?
- Reach, scale, control
- Complete creative control and simplicity
- Reach, simplicity, automation
- Complete creative control and reach
✔️ When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
- Size, appearance, and format
- Format, appearance, and external links
- Format, image sizes, and external links
- Size, external links, and font
- When your ads must meet exact branding requirements.
- When you want ads that serve in all ad slot sizes.
- When your ad has exceeded budget and you must cut costs.
- When performance is your primary goal.
✔️ When should you use AMPHTML ads? (Choose two.)
- When your goal is to provide faster ad experiences.
- When your goal is to maximize the reach and scale of your campaign.
- When your goal is maximum creative control.
- When your goal is to provide safer ad experiences.
✔️ When should you use responsive display ads?
- When your ads will only be run in banner-eligible slots.
- When your primary goal is to control the look and feel of your ads
- When your primary goal is performance.
- When your primary goal is meeting branding requirements.
✔️ When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Enhanced cost-per-click (eCPC)
- Maximize Conversions
- Target impression share
- Maximize clicks
✔️ Which Display Ad format adjusts to available ad space?
- AMPHTML ads
- Image ads
- Responsive Display Ads
- Uploaded ads
- AMPHTML ads
- Image ads
- Responsive Display Ads
- Uploaded ads
✔️ Which Display Ad format runs in both native and non-native inventory?
- Uploaded ads
- Responsive Display Ads
- AMPHTML ads
- Image ads
- Image ads
- AMPHTML ads
- Responsive Display Ads
- Search ads
✔️ Which factors should an advertiser consider when deciding on a bidding strategy?
- Results, targeted locations, and purchase history
- Customer search history, competition, and conversions
- User journey complexities, performance, and auctions
- Ad schedule and budget
✔️ Which group would you be able to reach with a Google Display campaign using demographic targeting?
- Certified netware engineers
- College students
- 27-year-old men
- Residents of a certain city
✔️ Which statement accurately describes the reach of Affinity Audiences’ targeting?
- It reaches TV-like audiences, based on their lifestyles, interests, and passions.
- It reaches people who have the intent to purchase, updated in real time.
- It reaches past visitors as they browse network websites and use network apps.
- It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
✔️ Which statement is true about Responsive Display Ads?
- The ads can meet exact branding requirements.
- The ads adjust to available screen space when delivered.
- They offer the advertiser more creative control than uploaded ads.
- The ads can be manually uploaded.
✔️ Which statement is true about the value of Google Display Ads?
- It enables advertisers to reach customers searching for specific search terms.
- It uses best-in-class automation and bidding to reach millions of users at just the right moment.
- It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
- It offers advertisers the most control over the geographic locations where their ads will be seen.
✔️ Which two are available in Google Ads? (Choose two.)
- Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
- Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
- Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
- Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
- Language targeting, which lets you reach people with your selected language as their browser’s language setting.
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Employment targeting allows you to serve your ads only to those people who work in a specified field.
- Location targeting allows your ads to be served only in the specific geographic locations you choose.
✔️ Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
- Conversion-focused bidding
- Revenue-focused bidding
- Awareness-based bidding
- Consideration-focused bidding
✔️ Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Revenue-focused bidding
✔️ Which type of automated bidding strategy is Target return on ad spend (ROAS)?
- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
- Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The appropriate bid can often be a static target that is challenging to reach.
- If you do not bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
✔️ Why is using the performance targets feature after utilizing the Performance Planner recommended?
- This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
- This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
- This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
- This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
✔️ Why should your business use Performance Planner?
- It validates budgets against other vendors in the same market.
- It is the only ad budgeting software on the market.
- It makes recommendations that are validated using machine learning.
- It helps businesses determine a go-to-market strategy.
What are two benefits of using automated bidding? (Choose two.)
- Manual control
- Machine learning
- Bidding suggestions
- Sitelink extensions
- Auction-time bidding
In Google Display Ad campaigns, what are Similar Audiences built from?
- Topics
- Placements
- Keywords
- Remarketing lists
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, your ads will show on every available search engine.
- With Google Ads, you can choose a maximum amount to spend per month.
Why is Google Ads right for you?
- Your ads will be placed on all search engines.
- Machine models automatically determine your advertising budget.
- You can set your own budget and can change it at any time.
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
✔️ Your company wants to have greater success online.
What are two ways that Google Ads can drive your business goals? (Choose two.)
- Place your business’s ads on every available search engine.
- Boost your conversions by connecting you to people in the moments that matter.
- Help you reach a wider audience and maximize exposure.
- Coach your company to fully move to an online-only presence.
- Cap the number of ads you pay for, based on your business.
Why is Google Ads a viable option?
- Google Ads allows you to cap the number of ads you pay for, based on your business.
- Google Ads guarantees phone calls to your business.
- Google Ads offers separate auctions for low budgets.
- Google Ads gives you control over your budget.
What’s a compelling reason for Zoe to use Affinity Audiences?
- Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
- Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
- Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
- Affinity Audiences allow her to reach sports enthusiasts.
What other marketing objective can YouTube and Google video solutions fulfill?
- They can spur meaningful actions you can measure.
- They can entice users to provide their information.
- They can forecast reductions in pricing for keywords.
- They can reduce unwanted clicks from competitors.
✔️ Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?
- Changes in auction dynamics
- Changes in tracked conversions
- Renaming campaigns
- Shifts in spend mix
✔️ How Does Google Ads Generate Responsive Search Ads?
- Google Ads creates them based on existing ad copy, landing pages, and extensions
- Google Ads creates them based on existing high performing ad copy
- Google Ads mixes and matches headlines and description lines that have been provided
- Google Ads mixes and matches headlines and URLs that have been provided
✔️ How Many Ads Should Be Implemented Per Ad Group?
- One or two
- Only one
- Three to five
- Two to three
✔️ Which Are The Three Required Parts Of A Text Ad?
- Description, path fields, and headline
- Description, path fields, and URL
- Headline, description, and path fields
- Headline, description, and URL
✔️ Arrange The Items Below In Order Of Hierarchy, Beginning With The Top Level.
- Account
- Campaign
- Ad group
- Ad
✔️ What Is The Key Value Proposition Of Google Search Campaigns?
- Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
- Influence organic results
- Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
- Show your ads when a customer is searching for your product or service
✔️ Which Part Of A Search Ad Isn’t Automatically Generated By Dynamic Search Ads?
- All of these are automatically generated
- Description line
- Destination URL
- Headline
✔️ Which Two People Might See An Ad With The Keyword +Black +Shirt (Set As Broad Match Modifier)?
- Someone searching for the term I want to buy a black shirt
- Someone searching for the term black button shirt
- Someone searching for the term shirt
- Someone searching for the term shirt brown
✔️ Match The Marketing Goal To The Correct Ad Extension.
- You’re focused on driving phone calls to your business
- You operate many retail stores and want potential customers to see the distance from their location to your stores
- You’re interested in directing people to specific pages on your website
- You want to describe the features of a specific product your business offers before customers click on the ad
- Sitelink extension
- Structured snippets
- Call extension
- Location extension
✔️ Which Ad Extensions Can Serve Automatically?
- Message, callout, and structured snippets
- Promotion, callout, and sitelink extensions
- Sitelink, callout, and structured snippets
- Sitelink, location, and call extensions
✔️ Why Do Search Ad Extensions Matter?
- The cost-per-click on ad extensions is lower than on a search ad headline
- They guarantee higher engagement for advertisers
- They increase ad quality and drive lower conversion costs
- They increase engagement and influence ad quality
- True
- False
- Customer Match allows you to reach people who have been to your website
- Customer Match allows you to reach people who haven’t been to your website yet
- Customer Match relies on your own data instead of a remarketing tag
- It wouldn’t be a good fit. You have to tag your website to use Customer Match
- Headline length
- Keywords
- Networks
- All of the above
✔️ Which Attributes Describe A Good Landing Page Experience?
- Easy to navigate
- High amount of user traffic
- Relevant and original content
- Transparency about your business
- Tim searches for “best skateboards”.
- Tim scans the search results.
- Tim launches a Google Search ad.
- Tim browses different skateboards on the website he navigated to.
- Tim makes a purchase from the website he navigated to.
✔️ To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)
- has a larger font size
- includes at least two different colors
- has a relevant headline
- includes a current promotion
- is listed after search results
What are two other benefits that search ad extensions can contribute to performance? (Choose two.)
- Dynamic video insertion
- More qualified leads
- Faster loading landing pages
- Better ad quality
- Attractive video assets
Which of the following actions might improve Charlie’s eCTR?
- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
- Exact
- Broad
- Broad-match modifier
- Phrase
✔️ Optimization Score Is Made Up Of Over 50 Recommendations To Optimize Search Campaigns.
- True
- False
✔️ Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?
- Google Ads will automatically create ad messaging based on the campaign type she chooses.
- The campaign type chosen will determine where her ads appear and the format of those ads.
- Certain campaign types will only serve ads during particular times of the day and week.
- Different campaign types have different minimum and maximum budget requirements.
✔️ What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
- Search Ads
- Uploaded Ads
- Social Ads
- Responsive Display Ads
✔️ Which Of The Following Are The benefits Of Using Responsive Display Ads?
- Simplicity
- Automation
- Control
- Reach
✔️ Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.
- True
- False
✔️ Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives.
Which Campaign Type Would You Pick For Each Of The Following Scenarios?
- These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
- These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
- These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
- These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
- Shopping 2)
- Search (3)
- Video (4)
- Universal App (1)
✔️ How Can Google Ads Help You Advance Your Business Goals?
- By building awareness of your brand
- By driving online, in-app, in-person, and over-the-phone sales
- By influencing consideration of your products and services
- All of the above
✔️ What Are The Three Main Automation Components Of Smart Display Campaigns?
- Automated bidding
- Automated conversions
- Automated creatives
- Automated targeting
✔️ Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?
- Intent
- Machine learning
- Performance
- Search
✔️ Match Each Auto-Bidding Strategy To The Right Campaign Goal.
- Target Impression Share
- Target CPA
- Maximize clicks
- Target ROAS
- Traffic
- Conversions
- Visibility
- Revenue
✔️ Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
- Auction-time bidding
- Daily budget pacing
- Impression share-based bidding
- User ID-based bidding
✔️ What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
- Build awareness
- Drive action
- Generate buzz
- Influence consideration
✔️ What Two Types Of Remarketing Can Be Used On Google Display Ads?
- Custom remarketing
- Dynamic remarketing
- Email remarketing
- Standard remarketing
✔️ Which Targeting Option Is Best For Influencing Consideration?
- Custom Affinity
- Custom Intent
- Demographics
- Remarketing
✔️ Which Targeting Option Is Best For Achieving Brand Awareness?
- Affinity
- Custom Intent
- In-Market
- Remarketing
Which Display ad format could Kevin use to save time?
- Image ads
- Uploaded ads
- Responsive display ads
- AMPHTML ads
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Location targeting allows ads to be served in the specific geographic locations you choose.
- Employment targeting allows you to serve ads only to people who work in a specific field.
Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
- Uploaded image ads
- Responsive display ads
- Efficiency (2)
- Control (1)
✔️ Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns.
What’s One Automation Model That Smart Display Campaigns Provide?
- Automated rule creation
- Automated bidding
- Automated video production
- Automated YouTube video creation
Which statement is true about where Google Display ads connects with these valuable audiences?
- Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.
- Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
- Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
- Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.
What can a user input in a Smart Display campaign?
- All channels they wish to target
- A maximum conversion number
- Keyword bids and modifiers
- The images they wish to use
How might remarketing help her meet this marketing objective?
- It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
- It allows her to show ads to people who previously visited her website as they browse websites and use apps.
- It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
- It reaches specific audiences based on declared data.
Which campaign type can help Jacob achieve his offline business objectives?
- Display
- Video
- Local
- Discovery
✔️ How does Google Display ads grow marketing results for advertisers?
- It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
- It determines a user’s primary marketing objective and enables the features that will best achieve it.
- It harnesses a multitude of signals to place ads against the most relevant content.
Why should an advertiser consider using responsive display ads?
- Auction-time bidding
- Depth of signals used and cross analysis
- Machine learning
- Time saved
- Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
- Alleviates the strain on marketing resources by automating more manual tasks (4)
- Integrates a large variety of signals and considers new ones to evaluate user intent (2)
- Algorithmically helps set the appropriate bid for each and every auction (3)
What type of automated bidding strategy would be ideal for this client?
- Conversion-focused bidding
- Awareness-based bidding
- Consideration-focused bidding
- Revenue-focused bidding
Why would Colin choose “Build awareness” as his marketing objective?
- He wants to get his newest product in front of as many people as possible.
- He wants to create dynamic call-only ads to reach specific audiences.
- He wants to use Google’s automation technology to grow direct sales of his products.
- He wants to engage users who intend to purchase his products and are actively researching them.
- Uploaded ads
- Responsive display ads
- AMPHTML ads
- Image ads
Why would Mary choose Standard Display campaigns over Smart Display campaigns?
- She prefers more control over all aspects of her Display campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
- She prefers to offer minimal input and relies on automated solutions.
- She wants the same level of results without managing the campaigns.
Which option should Thelma select to best reach these users?
- Demographic targeting
- Custom Affinity audiences
- In-Market audiences
- Affinity audiences
What are three ways that automated bidding can improve efficiency?
- Sets manual bids for specific times of the day
- Saves time and marketing resources
- Minimum and maximum bid values are determined by the daily budget
- Sets the appropriate bid for each and every auction
- Integrates a large variety of signals to evaluate user intent
Which option can best help them reach these users?
- Demographic Audiences
- In-Market Audiences
- Affinity Audiences
- Dynamic Remarketing
Upon which other principles was Google Ads built?
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
✔️ Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
What type of automated bidding strategy is Siona using?
- Maximize clicks
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
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