- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
Download Google Ads Display Certification Exam Answers (PDF)
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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)
Why Do Search Ad Extensions Matter?
The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality Download Google Ads Display Certification Exam Answers (PDF)
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions. Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses. Google Display Ads will help place Trevor’s ad before customers who already showed interest in […]