- behavioral, cognitive
- rational, emotional
- driven by internal rewards, driven by external rewards
- based on one’s needs, based on one’s values
The correct answer is:
- driven by internal rewards, driven by external rewards.
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A fashion retailer has been posting regularly on social media for eight months. They have good engagement rates, but notice their content isn’t leading to meaningful business results. Their posts focus heavily on product features and company updates. What should they prioritize?
Increasing posting frequency to boost visibility and reach Switching to video-only content across all platforms Moving toward authentic, value-driven storytelling Focusing exclusively on trending hashtags and viral content The correct answer is: Moving toward authentic, value-driven storytelling.
Which of the following is an example of AI already being integrated into everyday marketing tools?
A social media manager using automated post scheduling A marketer manually selecting ad bids for a campaign A salesperson calling customers individually to analyze their preferences A marketer using keyword suggestion tools to plan content The correct answer is: A social media manager using automated post scheduling.