HubSpot Social Media Marketing Certification II Answers

Which of the following is a primary advantage of using social media in omnichannel marketing?

It allows for one-way communication. It targets a very specific and limited audience. It bypasses the need for any other marketing channels. It facilitates two-way communication and customer interaction. The correct answer is: It facilitates two-way communication and customer interaction.  

HubSpot Social Media Marketing Certification II Answers

How does omnichannel marketing impact a customer’s experience with a brand?

It makes the experience feel disconnected across different channels. It creates a consistent and similar experience across various channels and platforms. It decreases the reach of a brand’s marketing efforts. It is limited to online interactions only. The correct answer is: It creates a consistent and similar experience across various channels and platforms.  

HubSpot Social Media Marketing Certification II Answers

When integrating social media into your broader omnichannel strategy, it’s crucial to do which of the following?

Ignore the analytics provided by social media platforms. Overuse boilerplate content across all channels. Use insights from social media platforms to understand customer interests, preferences, and behaviors. Focus on a single social media platform, neglecting all others. The correct answer is: Use insights from social media platforms to understand customer interests, preferences, and behaviors.  

HubSpot Social Media Marketing Certification II Answers

What benefit does AI bring to scheduling social media posts?

It allows for posts to be scheduled in bulk and can recommend optimal posting times based on historical metrics. It ensures that all posts are identical across platforms. It replaces the need for creative content generation. It prevents the need for any human input. The correct answer is: It allows for posts to be scheduled […]

HubSpot Social Media Marketing Certification II Answers

What is a potential benefit of keeping social media management in-house?

It requires less financial commitment. It allows for more personalized communication with customers and prospects via social platforms. It doesn’t require any expertise in the field. All tasks can be delegated to internal teams. The correct answer is: It allows for more personalized communication with customers and prospects via social platforms.  

HubSpot Social Media Marketing Certification II Answers

When hiring a social media agency, what is one of the important questions you should ask?

How many followers do they have on social media? Do they work in the office or remotely? Do they have experience in your industry or with a similar business? Are they willing to work for free initially? The correct answer is: Do they have experience in your industry or with a similar business?