By using exact match keywords as a means of helping AI-powered Search reach particular audiences By lowering paid-search budgets and reinvesting in high-quality image assets By relying on manual bidding for queries that marketers believe will drive the most value By utilizing broad match, Smart Bidding, and Responsive Search Ads together The correct answer is: […]
Author: Sara Taylor
Which way does Google AI help marketers connect with new customers?
It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend. It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites. It defines business goals for marketers based on their offline conversion data. It uses its understanding of nuances in human […]
What are three signals broad match uses to match Search ads with queries? Select 3 Correct Responses
Language Geographic Device Interests Smart Bidding The correct answer is: Language Geographic Smart Bidding
You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses
A way to identify operational budget to reallocate to marketing Its integration with other budgeting software, such as QuickBooks Its forecasting that is driven by billions of weekly Google searches Its reliance on machine learning for forecasting purposes The correct answer is: Its forecasting that is driven by billions of weekly Google searches Its reliance […]
When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses
Broad match Smart Bidding Global site-wide tagging Consent mode Enhanced conversions The correct answer is: Global site-wide tagging Consent mode Enhanced conversions
You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses
Less click-fraud Longer funnels Lower eCTR Greater flexibility More relevance The correct answer is: Greater flexibility More relevance
Performance Planner offers two significant benefits for your clean energy company: 1) It uses machine learning to fine-tune forecasting, and 2) Its forecasts are backed by billions of Google searches conducted weekly.
A way to identify operational budget to reallocate to marketing Its integration with other budgeting software, such as QuickBooks Its forecasting that is driven by billions of weekly Google searches Its reliance on machine learning for forecasting purposes The correct answer is: Its forecasting that is driven by billions of weekly Google searches Its reliance […]
Laverne has created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
Enables her to partner with other similar businesses. Allows her to reach to all device types. Increases the geographic distribution of her ad. Extends her reach to additional sites. The correct answer is: Extends her reach to additional sites.
Marketers can serve their business needs by utilizing a combination of broad match, Smart Bidding, and Responsive Search Ads.
By using exact match keywords as a means of helping AI-powered Search reach particular audiences By relying on manual bidding for queries that marketers believe will drive the most value By utilizing broad match, Smart Bidding, and Responsive Search Ads together By lowering paid-search budgets and reinvesting in high-quality image assets The correct answer is: […]
After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
The campaign’s budget needs to be raised by 22% to be fully optimized. 22% of the revenue she allocates to her campaign is being used in the wrong areas. Her campaign is being outperformed by 78% of businesses like hers. The campaign could be improved by 78% if the listed recommendations are followed. The correct […]