Hubspot Digital Marketing Certification

A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?

Sara TaylorComments Off on A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?
  • Increase the budget immediately to get more clicks.
  • Change the campaign goal from awareness to conversion.
  • Review whether the campaign is meeting its stated awareness goals before making changes.
  • Switch to a different social media platform.

The correct answer is:

  • Review whether the campaign is meeting its stated awareness goals before making changes.

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