Keywords that appear on competitor websites Keywords with high search volume and alignments with business goals Keywords that have seasonal popularity but low relevance to your business Keywords that are trending on social media platforms regardless of relevance The correct answer is: Keywords with high search volume and alignments with business goals.
To link every campaign back to a unique landing page on your website To direct all traffic to your company’s social media profiles To increase the frequency of your social media posts To prioritize paid advertising for engagement The correct answer is: To link every campaign back to a unique landing page on your website.