Language Smart Bidding Interests Geographic Device The correct answer is: Language Interests Geographic
Author: Sara Taylor
Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.
Language Smart Bidding Interests Geographic Device The correct answer is: Language Interests Geographic
Your company provides home maintenance services, and you want to reach more consumers. You have a limited budget to work with. Which benefit does Google Ads offer that could help you achieve your goal? Select 2 Correct Responses
You can use Google to automatically adjust your budget with AI to help meet performance goals. You can use Smart Bidding strategies to maximize conversions and stay on budget. You can set your own fixed daily budget to stay in line with your goals and reach more people. You can use tools for planning, campaign […]
You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?
Queries, marketing goals, and Search ads AI, bid strategies, and creatives Queries, ad formats, and keywords Targeting, ad formats, and bid strategies The correct answer is: Queries, ad formats, and keywords.
You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types could you use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct Responses
Discovery campaign Search campaign Shopping campaign Performance Max campaign The correct answer is: Discovery campaign Shopping campaign
Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?
They could increase their email signups from potential students. They could promote videos about the mission of the studio. They could encourage consumers to join their studio. They could bring more people to the studio’s website. The correct answer is: They could encourage consumers to join their studio.
How can the optimization score be used to help increase the effectiveness of a Google Search campaign?
It can show how close a campaign is to being optimized to its full potential. It helps you determine a website’s network performance and find ways to optimize it. It lets you compare the popularity of your website to others so you can know your market share. It lets you compare ad text creative with […]
Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?
Leads Brand awareness and reach Product and brand consideration Website traffic The correct answer is: Leads.
The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?
To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements. To find how close their campaign is from being optimized for performance to its full potential. To judge the popularity of their website compared to others, helping them better understand their market share. To understand the network […]
The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
Promote videos about the business mission. Encourage consumers to purchase electric cars. Increase email list signups from potential consumers. Have more people view the company’s website. The correct answer is: Increase email list signups from potential consumers.