- Queries, marketing goals, and Search ads
- AI, bid strategies, and creatives
- Queries, ad formats, and keywords
- Targeting, ad formats, and bid strategies
The correct answer is:
- Queries, ad formats, and keywords.
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What is a valid recommendation that the Performance Planner can provide?
Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Search Certification Exam Answers (PDF)
What’s an advantage of using Smart Bidding with broad match?
It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time. It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, […]
Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
Promote videos that speak to the business mission. Increase email list sign-ups from potential customers. Have more people view his website. Encourage customers to purchase electric cars. The correct answer is: Increase email list sign-ups from potential customers.