- Queries, marketing goals, and Search ads
- AI, bid strategies, and creatives
- Queries, ad formats, and keywords
- Targeting, ad formats, and bid strategies
The correct answer is:
- Queries, ad formats, and keywords.
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Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
The headline component The URL component The banner component The description component Download Google Ads Search Certification Exam Answers (PDF)
Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
More ads in an ad group means they receive a higher-quality score. More ads in an ad group increases the chances of showing more than one ad per auction. More ads in an ad group means lower bounce rates for landing pages. More ads in an ad group means more options for success in an auction. Download […]
What two things are types of value-based Smart Bidding strategies?
Maximize conversion value Target impression share Manual CPC Maximize conversion value with target ROAS The correct answer is: Maximize conversion value Maximize conversion value with target ROAS