- Learning granular insights regarding her search network performance
- Receiving automatically-generated keyword and ad content suggestions
- Delivering a customized message to the right user at the correct bid
- Getting suggestions on the best automated bid strategies for her campaigns
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]
Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
Tagline, AMP, Characters Headline, URL, Description Beacon, Tag, Conversion Headline, Descriptor, Image Download Google Ads Search Certification Exam Answers (PDF)
Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)
Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.) Attractive imagery Relevant information Information based on their moment Product and service comparisons News items related to their search Download Google Ads Search Certification Exam Answers (PDF)