- Maximize clicks
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
Remove ad extensions. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad. Control user signals and attributes. Download Google Ads Search Certification Exam Answers (PDF)
Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
Up to 15 headlines Up to 50 headlines Up to 25 headlines Up to 5 headlines Download Google Ads Search Certification Exam Answers (PDF)
Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
has a larger font size includes a current promotion is listed after search results includes at least two different colors has a relevant headline Download Google Ads Search Certification Exam Answers (PDF)