Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

When are automated extensions, such as Seller Ratings, shown?

When an account is white-listed for them. When Google predicts they’ll improve ad performance. When an automated extension campaign is created. When an advertiser manually opts in to receive them. Download Google Ads Search Certification Exam Answers (PDF)

How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically. It allows Smart Bidding to predict high-volume queries and sets bids for them automatically. It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate. It’s so impactful that marketers don’t even need to […]

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily update frequency Receive information on general trends Download Google Ads Search Certification Exam Answers (PDF)