Google Ads Search Certification Answers

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Knowledge GlassComments Off on Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
  • Apply recommendations across multiple layers of his advertising strategy
  • Stay focused on certain keywords
  • Make use of the expanded daily update frequency
  • Receive information on general trends

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

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By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content. By attracting users with creative assets. By providing users with relevant information up-front. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

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Delivery times Device types Keyword list Country targets Default bid amount Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

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By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month. Download Google Ads […]