- Enhanced cost-per-click (eCPC)
- Target impression share
- Maximize clicks
- Target return on ad spend (tROAS)
The correct answer is:
- Maximize clicks.
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What does value-based bidding do?
It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible. It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible […]
Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob’s ad will appear if the search terms contain all three of the exact keywords. […]
Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
Lower bid rates can be utilized, based on inventory levels. Keyword lists can be automatically created based on website offerings. The inventory update dates can be manually set. Additional web crawlers can be employed to review her inventory. Download Google Ads Search Certification Exam Answers (PDF)