Google Ads Search Certification Answers

What determines whether a Search ad shows in the results for a query, and in what position?

Sara TaylorComments Off on What determines whether a Search ad shows in the results for a query, and in what position?
  • Asset impact, which includes sitelinks and image assets.
  • Bids, which is how much marketers will pay for a click.
  • Ad quality, which is based on ad and website relevance.
  • Ad Rank, which is based on a variety of factors to show useful ads.

The correct answer is:

  • Ad Rank, which is based on a variety of factors to show useful ads.

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Google Ads Search Certification Answers

When should you use Remarketing Lists for Search Ads?

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To identify loyal customers and expand the reach to those that resemble your customers To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To reach people, based on advanced demographic criteria To reach people who have already engaged with your website in the past Download Google Ads […]
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You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

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Adding more negative keywords. Improving the navigation of the landing page. Highlighting product uniqueness. Focusing on connecting to a wider audience. The correct answer is: Adding more negative keywords.
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In-market audiences allow the opportunity to specifically identify what kind of user?

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Someone who has an interest in a topic Someone who is in the mindset to buy Someone who writes content about a topic Someone who has a passion for a topic Download Google Ads Search Certification Exam Answers (PDF)