Google Ads Search Certification Answers

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

Sara TaylorComments Off on You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?
  • Adding more negative keywords.
  • Improving the navigation of the landing page.
  • Highlighting product uniqueness.
  • Focusing on connecting to a wider audience.

The correct answer is:

  • Adding more negative keywords.

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Google Ads Search Certification Answers

In-market audiences allow the opportunity to specifically identify what kind of user?

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Someone who has an interest in a topic Someone who is in the mindset to buy Someone who writes content about a topic Someone who has a passion for a topic Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

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Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

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has a larger font size includes a current promotion is listed after search results includes at least two different colors has a relevant headline Download Google Ads Search Certification Exam Answers (PDF)