Google Ads Search Certification Answers

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

Knowledge GlassComments Off on Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
  • has a larger font size
  • includes a current promotion
  • is listed after search results
  • includes at least two different colors
  • has a relevant headline

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

Knowledge Glass

She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What does adding callout extensions to your Google Search ads enable you to do?

Knowledge Glass

Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Download Google Ads Search […]
Google Ads Search Certification Answers

How can ad extensions contribute to increasing user engagement?

Knowledge Glass

With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions include a “share” button. By addressing a user’s intent, device, and location. Download Google Ads Search Certification Exam Answers (PDF)