Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The campaign is performing 25% under budget. The campaign needs a 75% improvement to be fully optimized. The campaign is performing better than 75% of all search campaigns. The campaign could improve up to 25% by following the listed recommendations. Download Google Ads Search Certification Exam Answers (PDF)

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, your ads will show on every available search engine. With Google Ads, you can choose a maximum amount to spend per month. Download Google […]

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Goals and analytics. Loading and site speed. Content and formatting. Length and extensions. Download Google Ads Search Certification Exam Answers (PDF)