Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may be misspelling his keywords. His bid for the ad is too low. Download Google Ads Search Certification Exam Answers (PDF)

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

URL filtering Categories Landing pages Page feeds Download Google Ads Search Certification Exam Answers (PDF)