Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?

Leads Brand awareness and reach Product and brand consideration Website traffic The correct answer is: Leads.  

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Search Certification Exam Answers (PDF)

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses

Less click-fraud Longer funnels Lower eCTR Greater flexibility More relevance The correct answer is: Greater flexibility More relevance