Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

How can ad extensions contribute to increasing user engagement?

With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions include a “share” button. By addressing a user’s intent, device, and location. Download Google Ads Search Certification Exam Answers (PDF)

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Reach people based on specific demographics such as marital and education status Reach people who have been identified as being in the mindset to buy Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s) Find new customers that share the behaviors and characteristics of your […]

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Search, Display, Video, Print, and App Social, Video, App, Audio, and Shopping Ads Search, Display, Video, Shopping, and App Search, Print, TV, Shopping, and App Download Google Ads Search Certification Exam Answers (PDF)