Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content. By attracting users with creative assets. By providing users with relevant information up-front. Download Google Ads Search Certification Exam Answers (PDF)

Maria has been told that she should use the Performance Planner on a monthly basis.  Why should she do so?

To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Search Certification Exam Answers (PDF)

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses

Use responsive search ads Use contextual signals Use cross-device reporting Monitor Quality Score. Be mindful of negative keyword targeting. The correct answer is: Use responsive search ads Monitor Quality Score. Be mindful of negative keyword targeting.