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The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
Promote videos about the business mission. Encourage consumers to purchase electric cars. Increase email list signups from potential consumers. Have more people view the company’s website. The correct answer is: Increase email list signups from potential consumers.
You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses
Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. The correct answer is: Selecting only relevant languages in campaign setup. Selecting distinct geographic areas.
You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?
Exact match Keyword targeting Broad match Phrase match The correct answer is: Exact match.