Google Ads Search Certification Answers

The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?

Sara TaylorComments Off on The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
  • Promote videos about the business mission.
  • Encourage consumers to purchase electric cars.
  • Increase email list signups from potential consumers.
  • Have more people view the company’s website.

The correct answer is:

  • Increase email list signups from potential consumers.

 

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Google Ads Search Certification Answers

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

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Judging ad popularity on social media Comparing Brian’s sales with ad serving data Key aspects of his accounts, including statistics, settings, and industry trends Testing and reporting on the speed of Brian’s websites The correct answer is: Key aspects of his accounts, including statistics, settings, and industry trends.
Google Ads Search Certification Answers

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

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Google Ads Search Certification Answers

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

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If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]