Google Ads Search Certification Answers

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

Sara TaylorComments Off on Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
  • The ad could lead to a higher cost-per-click for the advertiser.
  • The higher expected click-through rate could lead to a higher Ad Rank.
  • The ad’s quality could reduce cost-per-click by at least 40%.
  • The advertiser could receive more bids in the auction.

The correct answer is:

  • The higher expected click-through rate could lead to a higher Ad Rank.

 

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