Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically. With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa. With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time. With Google AI, marketers no longer need […]

When should you use Remarketing Lists for Search Ads?

To identify loyal customers and expand the reach to those that resemble your customers To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To reach people, based on advanced demographic criteria To reach people who have already engaged with your website in the past Download Google Ads […]

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Distribution Validation Simulation Instrumentation Differentiation Download Google Ads Search Certification Exam Answers (PDF)