- To identify loyal customers and expand the reach to those that resemble your customers
- To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
- To reach people, based on advanced demographic criteria
- To reach people who have already engaged with your website in the past
A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?
Affinity Audience In-Market Audience Detailed Demographics Similar Audiences for Search Download Google Ads Search Certification Exam Answers (PDF)
Location extension Promotion extension Call extension Sitelink extension Callout extension Download Google Ads Search Certification Exam Answers (PDF)
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 Download Google Ads […]