An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

• Their ad will appear if the search terms have the same meaning as the keyword.
• Their ad will appear if the search terms include the meaning of the keyword.
• Their ad will appear if the search terms are related to the keyword.
• Their ad will appear if the search terms contain all three of the exact keywords.

The correct answer is:

• Their ad will appear if the search terms include the meaning of the keyword.