Google Ads Search Certification Answers

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Sara TaylorComments Off on Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
  • To find how close her campaign is from potential ideal results
  • To judge the popularity of her website compared to others
  • To compare the efficacy of her ad text creative with that of other ads
  • To understand the network performance of her website

The correct answer is:

  • To find how close her campaign is from potential ideal results.

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Google Ads Search Certification Answers

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

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Google Ads Search Certification Answers

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Google Ads Search Certification Answers

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

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Trusted, third-party tools are used to analyze and optimize campaigns. Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations. The recommendations all show how they affect optimization score as a percentage. Comparable campaigns’ settings are cross-referenced with higher optimization scores. The correct answer is: The recommendations all show […]