Google Ads Search Certification Answers

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Sara TaylorComments Off on Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
  • To find how close her campaign is from potential ideal results
  • To judge the popularity of her website compared to others
  • To compare the efficacy of her ad text creative with that of other ads
  • To understand the network performance of her website

The correct answer is:

  • To find how close her campaign is from potential ideal results.

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Google Ads Search Certification Answers

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

Knowledge Glass

The campaign is performing 25% under budget. The campaign needs a 75% improvement to be fully optimized. The campaign is performing better than 75% of all search campaigns. The campaign could improve up to 25% by following the listed recommendations. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct Responses

Sara Taylor

Reviewing and applying individual recommendations within each of the categories Opting in to apply particular recommendations automatically Reviewing and applying individual recommendations in your Keyword report Using “Apply all” to implement every recommendation with one click Reviewing recommendations and making adjustments under campaign settings The correct answer is: Reviewing and applying individual recommendations within each […]
Google Ads Search Certification Answers

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Sara Taylor

Expanded text ads can help achieve this goal. Responsive search ads can help achieve this goal. Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal. The correct answer is: Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal.