Google Ads Search Certification Answers

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Sara TaylorComments Off on Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
  • To find how close her campaign is from potential ideal results
  • To judge the popularity of her website compared to others
  • To compare the efficacy of her ad text creative with that of other ads
  • To understand the network performance of her website

The correct answer is:

  • To find how close her campaign is from potential ideal results.

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Google Ads Search Certification Answers

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 Download Google Ads […]
Google Ads Search Certification Answers

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

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Adding more negative keywords. Improving the navigation of the landing page. Highlighting product uniqueness. Focusing on connecting to a wider audience. The correct answer is: Adding more negative keywords.
Google Ads Search Certification Answers

What are three efficient ways that marketers can apply recommendations that impact optimization score?

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By reviewing recommendations and adjusting campaign settings accordingly By using “Apply all” to implement all recommendations with one click By reviewing and applying individual recommendations within each category By opting in to apply specific recommendations automatically By reviewing and applying individual recommendations in your Keyword report The correct answer is: By using “Apply all” to […]