Google Ads Search Certification Answers

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Knowledge GlassComments Off on Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
  • Industry data
  • Account executives
  • User generated scenarios
  • Company sales figures
  • Account settings

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Knowledge Glass

Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing page. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Sara Taylor

Expanded text ads can help achieve this goal. Responsive search ads can help achieve this goal. Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal. The correct answer is: Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal.
Google Ads Search Certification Answers

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Knowledge Glass

To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match an appropriate landing page with the search term that triggered the ad To allow the Google Ads system to anticipate what content is present on […]