Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

Order the audience lists from highest to lowest potential. (The highest potential should be on top.) Reached the checkout page but did not complete the purchase. Added an item to the shopping basket but then abandoned it. Visited the website in the past 7 days but did not convert. Visited the website in the past […]

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.  Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid Download Google Ads Search Certification Exam Answers (PDF)