- Increasing the trustworthiness of the website.
- Modifying the ad’s landing page to load faster.
- Changing the call-to-action message of the ad.
- Reducing the bid rate on the ad.
Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
It’s a metric that scores the quality of traffic that clicks on your ads It’s an estimate of the quality of your ads, keywords, and landing pages. It’s a final score that’s based on every element of the structure of your account. It’s feedback left by users who’ve clicked on your ad and browsed your […]
Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.” Bob’s ad will only appear if the search terms contain the exact keyword, “television.” Bob’s ad will only appear if the search term is […]
When an account is white-listed for them. When Google predicts they’ll improve ad performance. When an automated extension campaign is created. When an advertiser manually opts in to receive them. Download Google Ads Search Certification Exam Answers (PDF)