You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand.  How does the negative keyword help Jimmy’s advertising campaign?

Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience. Download […]

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Search Certification Exam Answers (PDF)

What’s a key objective in delivering ad extensions?

Providing the right users with the right information at the right moment. Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that they see. Download Google Ads Search Certification Exam Answers (PDF)