- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Search Certification Exam Answers (PDF)
Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)
Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
The URL displaying your website address. The promotion behind your advertisement. The phone number of your business. The location of your business. Download Google Ads Search Certification Exam Answers (PDF)