Google Ads Search Certification Answers

Why should your business use Performance Planner?

Knowledge GlassComments Off on Why should your business use Performance Planner?
  • It validates budgets against other vendors in the same market.
  • It is the only ad budgeting software on the market.
  • It makes recommendations that are validated using machine learning.
  • It helps businesses determine a go-to-market strategy.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand.  How does the negative keyword help Jimmy’s advertising campaign?

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Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience. Download […]
Google Ads Search Certification Answers

Pete is the marketing director for an electric car company. He recently chose “”leads”” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

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Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission. Increase e-mail list sign-ups from potential customers. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

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Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Reducing the bid rate on the ad. Download Google Ads Search Certification Exam Answers (PDF)