- A list of search terms
- A list of web pages
Extends ads with a phone number, allowing mobile users to directly call a business. A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. Download Google Ads Search Certification Exam Answers (PDF)
Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match an appropriate landing page with the search term that triggered the ad To allow the Google Ads system to anticipate what content is present on […]
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
The campaign is performing 25% under budget. The campaign needs a 75% improvement to be fully optimized. The campaign is performing better than 75% of all search campaigns. The campaign could improve up to 25% by following the listed recommendations. Download Google Ads Search Certification Exam Answers (PDF)