With Dynamic Search Ads, what does the advertiser provide?

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Budget type Web browser Device type Location Budget Download Google Ads Search Certification Exam Answers (PDF)

How does value-based bidding work?

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Goals and analytics. Loading and site speed. Content and formatting. Length and extensions. Download Google Ads Search Certification Exam Answers (PDF)