With Dynamic Search Ads, what does the advertiser provide?

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]

In-market audiences allow the opportunity to specifically identify what kind of user?

Someone who has an interest in a topic Someone who is in the mindset to buy Someone who writes content about a topic Someone who has a passion for a topic Download Google Ads Search Certification Exam Answers (PDF)

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

The appropriate bid can often be a static target that’s challenging to reach. The customer journey has become more complex and therefore bids should be based on general user behavior. If you don’t bid efficiently, you could miss valuable conversions. User intent and likelihood to complete valuable actions for your business don’t vary based on […]