Google Ads Search Certification Answers

Which is required for an ad to be served to a user?

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  • The keywords must be relevant to the search term.
  • The search terms must be unique to a company.
  • The keywords must be unique to only one campaign.
  • The keywords must be listed in all ad groups for a company.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

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If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Google Ads Search Certification Answers

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

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Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear and simple landing page. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

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His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)

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