Google Ads Search Certification Answers

Which is required for an ad to be served to a user?

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  • The keywords must be relevant to the search term.
  • The search terms must be unique to a company.
  • The keywords must be unique to only one campaign.
  • The keywords must be listed in all ad groups for a company.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

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Her business will be highlighted on Google Maps, with the option for customers to see her product line there. Her ads will appear above and below search results when people search for related keywords. A video summary of her product line will be automatically generated by the system and placed on YouTube. Her ads will […]
Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

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Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

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A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)

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