Google Ads Search Certification Answers

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

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  • Use no more than two extensions per campaign or ad group.
  • Use at least five extensions and add only to ad groups.
  • Use ad extensions only when advertising the service industry.
  • Use at least three extensions in each campaign or ad group.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

When should you use Remarketing Lists for Search Ads?

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To identify loyal customers and expand the reach to those that resemble your customers To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To reach people, based on advanced demographic criteria To reach people who have already engaged with your website in the past Download Google Ads […]
Google Ads Search Certification Answers

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

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His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

How can ad extensions contribute to increasing user engagement?

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With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions include a “share” button. By addressing a user’s intent, device, and location. Download Google Ads Search Certification Exam Answers (PDF)

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