Google Ads Search Certification Answers

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)

Knowledge GlassComments Off on Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)
  • Car
  • Travel
  • Road
  • Bicycle
  • Automobile

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

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Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear and simple landing page. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

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An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]
Google Ads Search Certification Answers

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

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Bidding strategy affects ad quality at auction time. Expected clickthrough rate affects ad quality at auction time. Ad Rank affects ad quality at auction time. Ad relevance affects ad quality at auction time. Ad landing page experience affects ad quality at auction time. The correct answer is: Expected clickthrough rate affects ad quality at auction […]