- By presenting users with catalog options for a product.
- By dynamically using negative keywords, based on a user’s website content.
- By attracting users with creative assets.
- By providing users with relevant information up-front.
Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
Increases the geographic distribution of her ad. Extends her reach to additional sites. Allows her to reach to all device types. Enables her to partner with other similar businesses. Download Google Ads Search Certification Exam Answers (PDF)
Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions Download Google Ads Search Certification Exam Answers (PDF)
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)