- Target return on ad spend (tROAS)
- Target impression share
- Maximize clicks
- Maximize conversions
Download Google Ads Search Certification Exam Answers (PDF)
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Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
The headline component The URL component The banner component The description component Download Google Ads Search Certification Exam Answers (PDF)
Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?
Exact match Keyword targeting Broad match Phrase match The correct answer is: Exact match.