- Target return on ad spend (tROAS)
- Target impression share
- Maximize clicks
- Maximize conversions
Download Google Ads Search Certification Exam Answers (PDF)
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What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)
Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
Learning granular insights regarding her search network performance Receiving automatically-generated keyword and ad content suggestions Delivering a customized message to the right user at the correct bid Getting suggestions on the best automated bid strategies for her campaigns Download Google Ads Search Certification Exam Answers (PDF)
Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America. Browsing an adventure activities website. Download Google Ads Search Certification Exam Answers (PDF)
