- Target return on ad spend (tROAS)
- Target impression share
- Maximize clicks
- Maximize conversions
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Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR Download Google Ads Search Certification Exam Answers (PDF)
What ad extension is only available as a full automated ad extension?
Message extension App extension Price extension Seller ratings extension Download Google Ads Search Certification Exam Answers (PDF)
Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content. By attracting users with creative assets. By providing users with relevant information up-front. Download Google Ads Search Certification Exam Answers (PDF)