- She doesn’t have to think of all the related saucepan keywords.
- She can explicitly choose keywords to ignore.
- Her ad will only show for “blue saucepans.”
- She can easily select the color she wants to focus on.
- She can choose the exact searches her keywords will match.
Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
The headline component The URL component The banner component The description component Download Google Ads Search Certification Exam Answers (PDF)
Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience. Download […]
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