Google Ads Search Certification Answers

Pete is the marketing director for an electric car company. He recently chose “”leads”” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

February 19, 2020Knowledge GlassComments Off on Pete is the marketing director for an electric car company. He recently chose “”leads”” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Encourage customers to purchase electric cars.
Have more people view his website.
Promote videos that speak to the business mission.
Increase e-mail list sign-ups from potential customers.

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Google Ads Search Certification Answers

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

April 2, 2020Knowledge Glass

Order the audience lists from highest to lowest potential. (The highest potential should be on top.) Reached the checkout page but did not complete the purchase. Added an item to the shopping basket but then abandoned it. Visited the website in the past 7 days but did not convert. Visited the website in the past […]

Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

September 2, 2023Sara Taylor

The ad will lead to a higher cost-per-click for the advertiser. The higher expected click-through rate will lead to a higher Ad Rank. The advertiser will receive more bids in the auction. The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The correct answer is: The higher […]

Google Ads Search Certification Answers

Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?

April 16, 2024Sara Taylor

The ad quality could lower cost-per-click by 40% or more. The ad could help the advertiser receive more bids in the auction. The ad click-through rate could lead to a higher Ad Rank. The ad could increase the cost-per-click for the advertiser. The correct answer is: The ad click-through rate could lead to a higher […]

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Pete is the marketing director for an electric car company. He recently chose “”leads”” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

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When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?