Google Ads Search Certification Answers

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Sara TaylorComments Off on What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses
  • Expanded text ads can help achieve this goal.
  • Responsive search ads can help achieve this goal.
  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

The correct answer is:

  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

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Google Ads Search Certification Answers

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Knowledge Glass

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]
Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?

Sara Taylor

Leads Brand awareness and reach Product and brand consideration Website traffic The correct answer is: Leads.  
Google Ads Search Certification Answers

How does automating your bid contribute to a successful Google Ads campaign?

Knowledge Glass

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent […]