Google Ads Search Certification Answers

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Sara TaylorComments Off on What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses
  • Expanded text ads can help achieve this goal.
  • Responsive search ads can help achieve this goal.
  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

The correct answer is:

  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

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Google Ads Search Certification Answers

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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