Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Sara TaylorComments Off on Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
  • Brand awareness and reach
  • Website traffic
  • Leads
  • Product and brand consideration

The correct answer is:

  • Leads.

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Google Ads Search Certification Answers

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Google Ads Search Certification Answers

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Google Ads Search Certification Answers

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

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Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. Download Google Ads Search Certification Exam Answers (PDF)