Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Sara TaylorComments Off on Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
  • Brand awareness and reach
  • Website traffic
  • Leads
  • Product and brand consideration

The correct answer is:

  • Leads.

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Google Ads Search Certification Answers

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

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In-Market Audiences Affinity Audiences Customer Match Similar Audiences for Search Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

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Removing an extension from the ad. Improving the navigability of the landing page. Increasing the bid amount of the ad. Determining the location of users. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What’s a key objective in delivering ad extensions?

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Providing the right users with the right information at the right moment. Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that they see. Download Google Ads Search Certification Exam Answers (PDF)