Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Sara TaylorComments Off on Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
  • Brand awareness and reach
  • Website traffic
  • Leads
  • Product and brand consideration

The correct answer is:

  • Leads.

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Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Knowledge Glass

The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank. The ad will lead to a higher cost-per-click for the advertiser. The advertiser will receive more bids in the auction. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What are three efficient ways for marketers to apply recommendations that impact optimization score? Select 3 Correct Responses

Sara Taylor

Review and apply individual recommendations within each of the categories. Review recommendations and make adjustments under campaign settings. Review and apply individual recommendations in your Keyword report. Opt in to apply certain recommendations automatically. Use “Apply all” to implement every recommendation with one click. The correct answer is: Review and apply individual recommendations within each […]
Google Ads Search Certification Answers

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Sara Taylor

To find how close her campaign is from potential ideal results To judge the popularity of her website compared to others To compare the efficacy of her ad text creative with that of other ads To understand the network performance of her website The correct answer is: To find how close her campaign is from […]