Google Ads Search Certification Answers

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

Sara TaylorComments Off on An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
  • The campaign could be improved by 60% if the listed recommendations are followed.
  • The campaign is running 40% over budget.
  • The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
  • The campaign is 60% less optimal than other company campaigns.

The correct answer is:

  • The campaign could be improved by 60% if the listed recommendations are followed.

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