- He hasn’t supplied a link for the ad.
- He has too much information listed in his ad extensions.
- Users may be misspelling his keywords.
- His bid for the ad is too low.
John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?
Networks Devices Ad extensions Ad scheduling Download Google Ads Search Certification Exam Answers (PDF)
Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
Remove ad extensions. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad. Control user signals and attributes. Download Google Ads Search Certification Exam Answers (PDF)
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups. Increase the number of ad groups. Download Google Ads Search Certification Exam Answers (PDF)