Google Ads Search Certification Answers

Match these Search Audience solutions with the benefits they can bring to your campaigns.

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  1. Remarketing Lists for Search Ads
  2. Detailed Demographics
  3. In-Market Audiences
  4. Customer Match
  • To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2)
  • To upload your own data into Google Ads and reach custom segments across devices (4)
  • To drive consideration among people who are actively researching the products or services you offer (3)
  • To help reach people who have engaged with your website or YouTube channel in the past (1)

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

What does Performance Planner automatically do?

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Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

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He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may be misspelling his keywords. His bid for the ad is too low. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

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Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America. Browsing an adventure activities website. Download Google Ads Search Certification Exam Answers (PDF)