What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Goals and analytics. Loading and site speed. Content and formatting. Length and extensions. Download Google Ads Search Certification Exam Answers (PDF)

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

The user interface for Dynamic Search Ads excludes all manual controls. Dynamic Search Ads require no initial user configuration. Destination URLs are automatically kept up-to-date. Dynamic Search Ads don’t have to undergo the bidding process. Machine learning helps automatically find new keywords. Download Google Ads Search Certification Exam Answers (PDF)

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]