Google Ads Search Certification Answers

What is one way that Performance Planner helps businesses increase sales?

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  • By choosing ad types that your target demographic finds most appealing
  • By relying on customer feedback for optimal ad placement
  • By maximizing the number of conversions for a spend scenario
  • By providing a discount on all ads after purchasing a license

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

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Phrase match Broad-match modifier Exact match Broad match Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

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Reach people based on specific demographics such as marital and education status Reach people who have been identified as being in the mindset to buy Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s) Find new customers that share the behaviors and characteristics of your […]
Google Ads Search Certification Answers

Why is using the performance targets feature after utilizing the Performance Planner recommended?

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This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]

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