- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
Download Google Ads Search Certification Exam Answers (PDF)
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When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks Download Google Ads Search Certification Exam Answers (PDF)
Which is required for an ad to be served to a user?
The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)
Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
Bob’s ad will show on searches for television features similar to UltraView1000. Bob’s ad will show on searches for UltraView1000 and additional words before and after. Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000. Bob’s ad will show on searches with only UltraView1000 included in […]