What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Judging ad popularity on social media Comparing Brian’s sales with ad serving data Key aspects of his accounts, including statistics, settings, and industry trends Testing and reporting on the speed of Brian’s websites The correct answer is: Key aspects of his accounts, including statistics, settings, and industry trends.

A marketing manager has been familiarizing themselves with the different ad components of a Search ad. Which of these would they select as an accurate description of a Display URL?

The Display URL provides details about an advertiser’s product or service. The Display URL gives users an idea of where they’ll go if they click the ad. The Display URL takes users to a specific page of a website. The Display URL is a headline in the ad that users most often notice first. The […]

How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically. It allows Smart Bidding to predict high-volume queries and sets bids for them automatically. It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate. It’s so impactful that marketers don’t even need to […]