What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

When are automated extensions, such as Seller Ratings, shown?

When an account is white-listed for them. When Google predicts they’ll improve ad performance. When an automated extension campaign is created. When an advertiser manually opts in to receive them. Download Google Ads Search Certification Exam Answers (PDF)

What two things are types of value-based Smart Bidding strategies?

Maximize conversion value Target impression share Manual CPC Maximize conversion value with target ROAS The correct answer is: Maximize conversion value Maximize conversion value with target ROAS

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

Because not bidding efficiently can make you miss valuable conversions Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often […]