Google Ads Search Certification Answers

What is a valid recommendation that the Performance Planner can provide?

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  • Create alternative versions of best performing ad variations
  • Apply specific bid adjustments to device and location targeting
  • Add a themed group of negative keywords
  • Set a specific target CPA (cost-per-acquisition)

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

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It allows for greater control over keywords. It promotes advertising on social media platforms. It creates new ads automatically. It finds traffic an advertiser might miss. It reduces the needed advertising budget. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

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Displayed ads are relevant to a potential customer’s Google search. Potential customers can search the ads for specific products. Ads appear intermixed with organic search results. Ads send follow-up information to the potential customer. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

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Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience Download Google Ads Search Certification Exam Answers (PDF)

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