- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
Tim searches for “best skateboards”. Tim scans the search results. Tim launches a Google Search ad. Tim browses diﬀerent skateboards on the website he navigated to. Tim makes a purchase from the website he navigated to. Download Google Ads Search Certification Exam Answers (PDF)
Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
Increases the geographic distribution of her ad. Extends her reach to additional sites. Allows her to reach to all device types. Enables her to partner with other similar businesses. Download Google Ads Search Certification Exam Answers (PDF)
Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)
Car Travel Road Bicycle Automobile Download Google Ads Search Certification Exam Answers (PDF)