Google Ads Search Certification Answers

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? Select 2 Correct Responses

Sara TaylorComments Off on Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? Select 2 Correct Responses
  • Budget
  • Web browser
  • Device type
  • Budget type
  • Location

The correct answer is:

  • Device type
  • Location

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Google Ads Search Certification Answers

Which two asset types can also be served as account-level automated assets?

Sara Taylor

Dynamic callouts Promotional callouts Call asset Dynamic sitelinks The correct answer is: Dynamic callouts Dynamic sitelinks.
Google Ads Search Certification Answers

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

Knowledge Glass

She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

Knowledge Glass

His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)