- With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
- With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
- With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
- With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob’s ad will appear if the search terms contain all three of the exact keywords. […]
Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
has a larger font size includes a current promotion is listed after search results includes at least two different colors has a relevant headline Download Google Ads Search Certification Exam Answers (PDF)
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]