- With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
- With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
- With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
- With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)
A mention of prices, promotions, and exclusive offers Encouraging potential customers to take action More landing pages to visit A variety of emoji to catch the attention of potential customers Highlighting what makes his business unique Download Google Ads Search Certification Exam Answers (PDF)
Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
Display Search Shopping Video Download Google Ads Search Certification Exam Answers (PDF)
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Search Certification Exam Answers (PDF)